Last year I took the amazing step of starting my own business after building a large body of personal work including scarf ranges for Liberty of London and silk accessory ranges for Luxury Fragrance and Couture Houses.
My collection of unique and timelessly beautiful pieces continues to grow and can now be purchased online with exciting bespoke projects and brand collaborations developing.
My mission is simply to delight our customers by creating exquisite, bespoke lifestyle gifts to be cherished for generations, co-created with expert design and sustainable craftsmanship.
My passion began with a BA Hons in Art & Textiles from the prestigious St Martins College of Art & Design, followed by a Masters in Fine Art Textiles from Goldsmiths, London, which then saw me work for many years as a Design Manager with British Airways, managing projects for every touch point of the travel experience. Continuing to combine my love of travel and design, I went on to further my experience at Virgin Atlantic where I implemented innovative interior spaces onboard their newly acquired A350 aircraft. Inspiring my team to step beyond industry boundaries, we drew from the wider worlds of fabric, fashion and interior trends to create a new and exciting social space up in the air.
World art, literature, architecture and most of all, nature, inspire and excite me artistically, leading me to form a special collaboration with renowned luxury British fragrance house, Boadicea The Victorious. The inception, design and creation of a luxurious collection of silk scarves launched to depict the exquisite fragrance profiles from their perfume collection, and using a combination of my own signature botanical illustrations and colour palette in harmony with the bold symbols and Celtic motifs from the iconic Boadicea brand story, It felt effortless to bring these fragrances to life through my art.
I am passionate about co-creating unique designs, listening intensely, taking on board every detail and expression to translate what is in your heart and your mind into beautifully curated sketches and personal designs and I believe in ensuring we have a minimal or positive impact in everything we do. My pieces are primarily sustainable by virtue of their longevity but we also continually endeavour to minimise our environmental footprint, from the water based silk dyes to the recyclable packaging of our beautiful gift boxes.
An exciting year ahead
2022 brings the start of an exciting new year where we are planning to launch new product ranges and also work with other amazing companies with various exquisite collaborations which I can’t wait to share with you. I am also pleased to announce that we will be exhibiting at Top Drawer, the UK’s leading design-led trade show, at Olympia, London on 20 – 22 February, and we are really excited to profile our range of products at the show, which takes place across all four halls of the iconic venue and is expected to attract over 20,000 trade visitors including leading retailers, contract buyers and press from the UK and beyond. We will be one of over 1500 brands exhibiting and can be found in the Craft section, Stand number CRH5.
With so many new plans for 2022 on the horizon, I look forward to the year ahead with immense pride and excitement and ask you to keep your eyes peeled for our future growth and vision.
– Jag Sihra